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Using IG to stream broadcasts has become more and more popular among users who want to engage
with their viewers instantaneously. IG Live is a
functionality that allows people to broadcast live content that can be viewed by their own followers in the moment. Many influencers, brands, and celebrities have adopted IG's real-time option
to engage with their supporters on a more personal level. Try using IG Live to broadcasting special material and gaining a deeper connection amongst your own followers.